BottleRock held its inaugural festival last weekend at Napa Valley’s Expo Fairgrounds under a scorching sun, but the heat wasn’t enough to keep the crowds away. Downtown Napa Valley became BottleRock Central, swarming with crossing guard-policemen and retailers pushing their goods, and in many cases, their parking lots. Nearby neighbors set up pizza and lemonade stands and signs dissuading BottleRockers from urinating on their lawns.
This year seems to have introduced more new music festivals than ever. In a sea of established fests and emerging talent, it’s hard to stand out from the crowd. BottleRock Napa, however, seems to have it all figured out. (Wine Enthusiast Magazine has already named it one of the top five music and wine festivals in the nation!)